With PlanABrand’s Cindy Faith Swain, Needing a Plan B Is a Thing of the Past – Noozhawk.com

With PlanABrand’s Cindy Faith Swain, Needing a Plan B Is a Thing of the Past – Noozhawk.com

It’s all about rock ‘n’ roll.

At least it was for Cindy Faith Swain when she came to California in the late 1980s.

Cindy Faith Swain was recently honored by the Santa Barbara Chapter of the Association for Women in Communications as its 2011 Member of the Year. (Alex Kacik / Noozhawk photo)

“I came to California to be a rock ‘n’ roll star,” Faith Swain said. “Then I thought I needed some money and that it would be nice to have a real job with health benefits.”.

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LinkedIn Bootcamp – from Mashable

If you are trying to figure out what kind of Social Media can help you connect with others, LinkedIn Bootcamp may help you to understand just a little bit better. Take a look at the 5 minutes ‘bootcamp.’
LinkedIn Bootcamp on Mashable

Using Facebook Landing Pages – How To

Here lies a great example of how to USE landing pages to turn VIEWERS into LIKERS.

Design-wise, the blurriness of the 1st design entices the viewer (it did me) to click on the LIKE button.

Now, the VIEWER has become a LIKER.  The LIKER can now read the page clearly, and if the liker signs up,  they are eligible for a FREE e-book.

GOOD marketing. GOOD branding. GOOD BUSINESS?

Hubspot gives to GET and they’re serious about it.  There is no free lunch.  If you want the free book, you’ve got to give them your e-dress, phone, company, URL, etc. (all required IF you want to free e-book.)

I am not sure if I am the ‘norm,’ but I usually don’t give my real information – I generally opt out at that point though sometimes I may give one of my many alias e-dresses that I don’t use much and fudge my way through the form.  I am sure there are many like me, but there are those too, that don’t mind GIVING FREELY.

Still, I think HUBSPOT is on the right track, doing the right things, setting the right example to help small business think bigger and get bigger.

Ogilvy Social Media Impact Study 2011

Ogilvy ChatThreads Social Media Sales Impact Study 2011

View more documents from 360 Digital Influence, Ogilvy PR Worldwide

Building Knowledge on a Budget

I like to be informed. I like to learn. I like to build business.

I’d like to recommend http://blogs.wsj.com. Why?

1) Unlike its pricey mother-lode, www.WSJ.com, reading the blog is free. For those of us on a budget,it’s a great reference. WSJ is known as THE financial authority and they have the content to prove it. Their blog contains a lot of valuable content.

2) Most everything links to the http://www.wsj.com which is a pay site. Eventually, I will be enticed to pay for the mother-lode.

3) It is action packed with LIVE video, commenting, FB & Twitter folllowing icons, and advertising is everywhere but it’s not too blinged out of control.

4) I always learn something when I visit the site.

5) It provides a great way to connect to the world of money and business.

6) It provides ways for me to connect directly to others by commenting and being a part of the convo – getting to know others and building trust in others and hopefully gaining their trust.

7) Learning about global business doesn’t get easier or more affordable than this, does it?

Twitter – Check out some basic marketing principles with #, @ ….

marketing concepts made simple