Category Archives: Social media

Kitty Cats and Work Meditation

There is nothing that settles me more than Smidget, my male cat.  He is a tiger; feisty and courageous, has a Siamese cat meow, and is my sweetheart.  He is my purr-furry-meditation blanket that sits on my lap and gives me quiet energy.  Beanie, the one under the blanket is sweet with a loud and steady purr; she is the princess and teaches me how to relax.

I sometimes ask myself how creatures so small and soft can be the Prince and Princess of my heart?  Look at this picture, and it’s clear…

My kitties hang with me in my office.  They nap a lot and look so sweet that I just want to curl up in a ball with them and sleep.  For someone like me with an A type personality, being able to nap in the middle of the day is a big deal.  I could never have done this when I worked at Warner Bros.  The drive for success was on and I had no time for pets.

As a sole-proprietor, I need continual calibration / re-calibration; I have to be the one to harness my own mind.  A 10 minute pow-wow with the kitties on my lap gives me a boost in the day.  Taking a few breaks and allowing myself to quiet my mind and my heart is just what I need to BE present.

Getting out the office to have a lunch or coffee break with a colleague or friend can be difficult.  Pulling myself away from the drone of the computer and creature comforts of the office make going out a daunting task at times.  Brain Exercises are good in moderation however, there are the brain-drains like Sudoku-ville, Scrabble, Words with Friends.  They can be real blood-suckers.

THE POINT:  BALANCE, relax, work, re-calibrate.

For Timely Brain Exercises: http://www.lumosity.com  @lumosity

For cat humor on Facebook:
The World Is Your Litter Box

Follow me on Facebook:
https://www.facebook.com/PlanABrandTips

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Compliments and Rewards

Cindy_Faith_Swain_Brand_Planning_Award

It was an honor and a privilege to receive the award for 2011 Member of the Year from Association for Women in Communications, Santa Barbara chapter. There really is nothing like getting an award to build your personal credibility. I’m so proud to have it hanging on my wall right next to my desk, however, I am always so

quick to discount my accomplishments and “flick the compliments off my shoulder” as my friend and colleague Lois Phillips so eloquently talks about in her book Women Seen and Heard.

I had the opportunity to talk about branding for 10 minutes and provided a hand-out which gives some basic tips.  Noohawk, Santa Barbara’s Online News Service covered the event.

I have always liked sharing information to help people better understand the value of themselves and their brands.  Click here for some basic branding tips.

I would love feedback and to hear some of your ideas on how to brand yourself and your business.

8 Minute Color & Image – Branding Webinar

8 Minute On Demand Branding Webinar
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Social Media and Adults

Adult usage on the internet  is on the rise as per Mashable: “… Growth of social media is largely fueled by seniors, who still aren’t nearly as likely as younger age groups to use it every day. In the past two years, social networking use among Internet users age 65 and older has increased 150% while social media use among Internet users under age 30 has remained about stable (according to Pew, 83% of them use social networks)….”

Rock On Seniors (and AARP)!

Gallery

Internet Advertising – Advantages to Using Google

Google, Facebook, LinkedIn etc., are looking for biggies to advertise. The ‘sell’ on this informative Google video seems to be talking to big companies about diversifying their ad spend/dollars. To do an effective job with internet advertising, I agree that … Continue reading

Great Use of Facebook Landing Page – Hubspot

Here lies a great example of how to USE landing pages to turn VIEWERS into LIKERS.

Design-wise, the blurriness of the 1st design entices the viewer (it did me) to click on the LIKE button.

Now, the VIEWER has become a LIKER.  The LIKER can now read the page clearly, and if the liker signs up,  they are eligible for a FREE e-book.

GOOD marketing. GOOD branding. GOOD BUSINESS?

Hubspot gives to GET and they’re serious about it.  There is no free lunch.  If you want the free book, you’ve got to give them your e-dress, phone, company, URL, etc. (all required IF you want to free e-book.)

I am not sure if I am the ‘norm,’ but I usually don’t give my real information – I generally opt out at that point though sometimes I may give one of my many alias e-dresses that I don’t use much and fudge my way through the form.  I am sure there are many like me, but there are those too, that don’t mind GIVING FREELY.

Still, I think HUBSPOT is on the right track, doing the right things, setting the right example to help small business think bigger and get bigger.


Using Facebook Landing Pages – How To

Here lies a great example of how to USE landing pages to turn VIEWERS into LIKERS.

Design-wise, the blurriness of the 1st design entices the viewer (it did me) to click on the LIKE button.

Now, the VIEWER has become a LIKER.  The LIKER can now read the page clearly, and if the liker signs up,  they are eligible for a FREE e-book.

GOOD marketing. GOOD branding. GOOD BUSINESS?

Hubspot gives to GET and they’re serious about it.  There is no free lunch.  If you want the free book, you’ve got to give them your e-dress, phone, company, URL, etc. (all required IF you want to free e-book.)

I am not sure if I am the ‘norm,’ but I usually don’t give my real information – I generally opt out at that point though sometimes I may give one of my many alias e-dresses that I don’t use much and fudge my way through the form.  I am sure there are many like me, but there are those too, that don’t mind GIVING FREELY.

Still, I think HUBSPOT is on the right track, doing the right things, setting the right example to help small business think bigger and get bigger.