Category Archives: mergingmedia

When Life Experience Merges with Social Media

“On a typical day, 43% of U.S. adults said they visit sites like Facebook and Twitter, up from 38% a year ago, the survey finds. Among just Internet users ages 50 to 64, social-networking usage on a typical day increased to 32% from 20%. Compared with other online activities, respondents overall said they only use email and search engines more frequently than social networks.”  These are excepts from an article Adult Use of Social Media by Sarah E. Needleman from WSJ Blog.

I have found that many of my women clients, in particular those over the age of 55, are extremely vibrant, funny, gifted, life-experienced, vital, and excited about what is to come. Many of them have worked double and triple-time trying to keep up with technology.   They have found ways of detaching  from years of their paper trails to relying on their computers and clouds to sort and file.  Wow; how commendable.

This is not meant to be a ‘women rule the world’ commentary but it fascinates me to no end that we women keep on trucking, no matter what. This is my way of honoring those who have gone before me that teach me the ‘how to’s’ of life; my mentors.

In Needleman’s article, there are some statistical gems which indicate that adults over the age of 65 are getting more and more on the SM bandwagon.  This is so exciting because it means there is more life and business knowledge coming everyone’s way.

Life experience is truly beginning to infiltrate its way onto the web and I look forward to this emergence.

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With PlanABrand’s Cindy Faith Swain, Needing a Plan B Is a Thing of the Past – Noozhawk.com

With PlanABrand’s Cindy Faith Swain, Needing a Plan B Is a Thing of the Past – Noozhawk.com

It’s all about rock ‘n’ roll.

At least it was for Cindy Faith Swain when she came to California in the late 1980s.

Cindy Faith Swain was recently honored by the Santa Barbara Chapter of the Association for Women in Communications as its 2011 Member of the Year.

Cindy Faith Swain was recently honored by the Santa Barbara Chapter of the Association for Women in Communications as its 2011 Member of the Year. (Alex Kacik / Noozhawk photo)

“I came to California to be a rock ‘n’ roll star,” Faith Swain said. “Then I thought I needed some money and that it would be nice to have a real job with health benefits.”.

Read more…

Word as Image by Ji Lee

For more about Ji Lee: http://pleaseenjoy.com/
For more about Ji Lee’s book: http://bit.ly/scYYdG

Challenge: Create an image out of a word, using only the letters in the word itself.
Rule: Use only the graphic elements of the letters without adding outside elements.

Word as Image invites you to see letters beyond their utilitarian dullness. It’s about discovering the magic behind the unique shapes and infinite possibilities of letters and words. This book showcases nearly 100 of Ji Lee’s head-scratching word images, along with tips to help you create your own and share them at www.wordasimage.com.

Gallery

Internet Advertising – Advantages to Using Google

Google, Facebook, LinkedIn etc., are looking for biggies to advertise. The ‘sell’ on this informative Google video seems to be talking to big companies about diversifying their ad spend/dollars. To do an effective job with internet advertising, I agree that … Continue reading

Building Knowledge on a Budget

I like to be informed. I like to learn. I like to build business.

Free

I’d like to recommend http://blogs.wsj.com. Why?

1) Unlike its pricey mother-lode, www.WSJ.com, reading the blog is free. For those of us on a budget,it’s a great reference. WSJ is known as THE financial authority and they have the content to prove it. Their blog contains a lot of valuable content.

2) Most everything links to the http://www.wsj.com which is a pay site. Eventually, I will be enticed to pay for the mother-lode.

3) It is action packed with LIVE video, commenting, FB & Twitter folllowing icons, and advertising is everywhere but it’s not too blinged out of control.

4) I always learn something when I visit the site.

5) It provides a great way to connect to the world of money and business.

6) It provides ways for me to connect directly to others by commenting and being a part of the convo – getting to know others and building trust in others and hopefully gaining their trust.

7) Learning about global business doesn’t get easier or more affordable than this, does it?

Marketing.. What it is?

The right product, in the right place, at the right time, at the right price. Adcock….and to the right person.  Remember the audience you’re targeting.

One great part of SM is the ability to LISTEN first.  I might have the greatest services in the world (actually I do: www.PlanABrand.com & www.TheVirtualOrganizer.com – nothing like a little shameless promotion 🙂 ) BUT if I don’t understand who my target is, whether they have money to spend, what they are interested in and talking about, why they might be a candidate for my services etc., I will never reach them.  Therefore, active listening is something that Social Media can do that Traditional Advertising can only partially do.
If you are a TV or  Print advertiser, you will probably know the demographics for a show or  readership that the station / magazine shares with you.  With Social Media, as long as one has to ‘register’ (on the right) for sites like FB, Twitter,  there is more psychographic information on your target.   Of course, people can lie about their age,  sex etc. so variables exist.

Will this all come full circle?  When ’emerging’ marketing is not so ’emerging’ anymore – or shall I say, when it stabilizes for a period of time, monopolies & oligopolies such as phone companies, TV stations, and the now Facebook, LinkedIn, Media giants,  etc.  will be the new old… kind of.

The days of traditional marketing are dwindling.  The emergence of streaming video, digital books, the level and ease of computer use is enabling boomers + etc. to more comfortably use internet technology. Therefore, more and more information is going to be available to Facebook, Twitter, LinkedIn etc.   I think these entities are as powerful as the government – they are the new government. 

– Cindy Faith Swain @PlanABrand  – All rights reserved 2011©

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View  “Two Views of the Same User” from Mashable:
The End of Demographics: How Marketers Are Going Deeper With Personal Data

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