Category Archives: taglines and slogans

With PlanABrand’s Cindy Faith Swain, Needing a Plan B Is a Thing of the Past – Noozhawk.com

With PlanABrand’s Cindy Faith Swain, Needing a Plan B Is a Thing of the Past – Noozhawk.com

It’s all about rock ‘n’ roll.

At least it was for Cindy Faith Swain when she came to California in the late 1980s.

Cindy Faith Swain was recently honored by the Santa Barbara Chapter of the Association for Women in Communications as its 2011 Member of the Year.

Cindy Faith Swain was recently honored by the Santa Barbara Chapter of the Association for Women in Communications as its 2011 Member of the Year. (Alex Kacik / Noozhawk photo)

“I came to California to be a rock ‘n’ roll star,” Faith Swain said. “Then I thought I needed some money and that it would be nice to have a real job with health benefits.”.

Read more…

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8 Minute Color & Image – Branding Webinar

8 Minute On Demand Branding Webinar
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Color and Branding

by Paul Sable and Okan Akcay

The use of color in branding has taken on new importance as more companies go  global. Global brands such as BP (British Petroleum) (green), Cadburys  Chocolate (purple), Hershey’s Chocolate (brown), and Kodak (yellow) use color to differentiate, but also to stand out.

Brands are fortified in memory by way of an “associative memory network.” Marketers use color to strengthen associations. For example, we all have evoked sets. This is the set of brands that come into our head when we have a need for something (e.g., rent-a-car companies). What company do you associate with the colors red, yellow, blue, etc.? If consumers lack the motivation or ability to evaluate a product they may use signals or “extrinsic values” such as appearance or color to make a decision.  In today’s world of product parity and competition (with lots of options and brands), branding and perhaps color will be more important. Color will have more importance in countries where illiteracy prevails or the use of symbolism is widespread. International brand and product names also are often plagued by problems of language, pronunciation, meaning, cultural considerations and legalities and as a result, non-verbal cues have become increasingly important in positioning international brands quickly and effectively.

To read more: http://asbbs.org/files/2010/ASBBS2010v1/PDF/S/Sable.pdf

Word as Image by Ji Lee

For more about Ji Lee: http://pleaseenjoy.com/
For more about Ji Lee’s book: http://bit.ly/scYYdG

Challenge: Create an image out of a word, using only the letters in the word itself.
Rule: Use only the graphic elements of the letters without adding outside elements.

Word as Image invites you to see letters beyond their utilitarian dullness. It’s about discovering the magic behind the unique shapes and infinite possibilities of letters and words. This book showcases nearly 100 of Ji Lee’s head-scratching word images, along with tips to help you create your own and share them at www.wordasimage.com.