Category Archives: training

When Life Experience Merges with Social Media

“On a typical day, 43% of U.S. adults said they visit sites like Facebook and Twitter, up from 38% a year ago, the survey finds. Among just Internet users ages 50 to 64, social-networking usage on a typical day increased to 32% from 20%. Compared with other online activities, respondents overall said they only use email and search engines more frequently than social networks.”  These are excepts from an article Adult Use of Social Media by Sarah E. Needleman from WSJ Blog.

I have found that many of my women clients, in particular those over the age of 55, are extremely vibrant, funny, gifted, life-experienced, vital, and excited about what is to come. Many of them have worked double and triple-time trying to keep up with technology.   They have found ways of detaching  from years of their paper trails to relying on their computers and clouds to sort and file.  Wow; how commendable.

This is not meant to be a ‘women rule the world’ commentary but it fascinates me to no end that we women keep on trucking, no matter what. This is my way of honoring those who have gone before me that teach me the ‘how to’s’ of life; my mentors.

In Needleman’s article, there are some statistical gems which indicate that adults over the age of 65 are getting more and more on the SM bandwagon.  This is so exciting because it means there is more life and business knowledge coming everyone’s way.

Life experience is truly beginning to infiltrate its way onto the web and I look forward to this emergence.

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With PlanABrand’s Cindy Faith Swain, Needing a Plan B Is a Thing of the Past – Noozhawk.com

With PlanABrand’s Cindy Faith Swain, Needing a Plan B Is a Thing of the Past – Noozhawk.com

It’s all about rock ‘n’ roll.

At least it was for Cindy Faith Swain when she came to California in the late 1980s.

Cindy Faith Swain was recently honored by the Santa Barbara Chapter of the Association for Women in Communications as its 2011 Member of the Year.

Cindy Faith Swain was recently honored by the Santa Barbara Chapter of the Association for Women in Communications as its 2011 Member of the Year. (Alex Kacik / Noozhawk photo)

“I came to California to be a rock ‘n’ roll star,” Faith Swain said. “Then I thought I needed some money and that it would be nice to have a real job with health benefits.”.

Read more…

Kitty Cats and Work Meditation

There is nothing that settles me more than Smidget, my male cat.  He is a tiger; feisty and courageous, has a Siamese cat meow, and is my sweetheart.  He is my purr-furry-meditation blanket that sits on my lap and gives me quiet energy.  Beanie, the one under the blanket is sweet with a loud and steady purr; she is the princess and teaches me how to relax.

I sometimes ask myself how creatures so small and soft can be the Prince and Princess of my heart?  Look at this picture, and it’s clear…

My kitties hang with me in my office.  They nap a lot and look so sweet that I just want to curl up in a ball with them and sleep.  For someone like me with an A type personality, being able to nap in the middle of the day is a big deal.  I could never have done this when I worked at Warner Bros.  The drive for success was on and I had no time for pets.

As a sole-proprietor, I need continual calibration / re-calibration; I have to be the one to harness my own mind.  A 10 minute pow-wow with the kitties on my lap gives me a boost in the day.  Taking a few breaks and allowing myself to quiet my mind and my heart is just what I need to BE present.

Getting out the office to have a lunch or coffee break with a colleague or friend can be difficult.  Pulling myself away from the drone of the computer and creature comforts of the office make going out a daunting task at times.  Brain Exercises are good in moderation however, there are the brain-drains like Sudoku-ville, Scrabble, Words with Friends.  They can be real blood-suckers.

THE POINT:  BALANCE, relax, work, re-calibrate.

For Timely Brain Exercises: http://www.lumosity.com  @lumosity

For cat humor on Facebook:
The World Is Your Litter Box

Follow me on Facebook:
https://www.facebook.com/PlanABrandTips

8 Minute Color & Image – Branding Webinar

8 Minute On Demand Branding Webinar
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Great Use of Facebook Landing Page – Hubspot

Here lies a great example of how to USE landing pages to turn VIEWERS into LIKERS.

Design-wise, the blurriness of the 1st design entices the viewer (it did me) to click on the LIKE button.

Now, the VIEWER has become a LIKER.  The LIKER can now read the page clearly, and if the liker signs up,  they are eligible for a FREE e-book.

GOOD marketing. GOOD branding. GOOD BUSINESS?

Hubspot gives to GET and they’re serious about it.  There is no free lunch.  If you want the free book, you’ve got to give them your e-dress, phone, company, URL, etc. (all required IF you want to free e-book.)

I am not sure if I am the ‘norm,’ but I usually don’t give my real information – I generally opt out at that point though sometimes I may give one of my many alias e-dresses that I don’t use much and fudge my way through the form.  I am sure there are many like me, but there are those too, that don’t mind GIVING FREELY.

Still, I think HUBSPOT is on the right track, doing the right things, setting the right example to help small business think bigger and get bigger.


Using Facebook Landing Pages – How To

Here lies a great example of how to USE landing pages to turn VIEWERS into LIKERS.

Design-wise, the blurriness of the 1st design entices the viewer (it did me) to click on the LIKE button.

Now, the VIEWER has become a LIKER.  The LIKER can now read the page clearly, and if the liker signs up,  they are eligible for a FREE e-book.

GOOD marketing. GOOD branding. GOOD BUSINESS?

Hubspot gives to GET and they’re serious about it.  There is no free lunch.  If you want the free book, you’ve got to give them your e-dress, phone, company, URL, etc. (all required IF you want to free e-book.)

I am not sure if I am the ‘norm,’ but I usually don’t give my real information – I generally opt out at that point though sometimes I may give one of my many alias e-dresses that I don’t use much and fudge my way through the form.  I am sure there are many like me, but there are those too, that don’t mind GIVING FREELY.

Still, I think HUBSPOT is on the right track, doing the right things, setting the right example to help small business think bigger and get bigger.


Building Knowledge on a Budget

I like to be informed. I like to learn. I like to build business.

Free

I’d like to recommend http://blogs.wsj.com. Why?

1) Unlike its pricey mother-lode, www.WSJ.com, reading the blog is free. For those of us on a budget,it’s a great reference. WSJ is known as THE financial authority and they have the content to prove it. Their blog contains a lot of valuable content.

2) Most everything links to the http://www.wsj.com which is a pay site. Eventually, I will be enticed to pay for the mother-lode.

3) It is action packed with LIVE video, commenting, FB & Twitter folllowing icons, and advertising is everywhere but it’s not too blinged out of control.

4) I always learn something when I visit the site.

5) It provides a great way to connect to the world of money and business.

6) It provides ways for me to connect directly to others by commenting and being a part of the convo – getting to know others and building trust in others and hopefully gaining their trust.

7) Learning about global business doesn’t get easier or more affordable than this, does it?