Category Archives: marketing

With PlanABrand’s Cindy Faith Swain, Needing a Plan B Is a Thing of the Past – Noozhawk.com

With PlanABrand’s Cindy Faith Swain, Needing a Plan B Is a Thing of the Past – Noozhawk.com

It’s all about rock ‘n’ roll.

At least it was for Cindy Faith Swain when she came to California in the late 1980s.

Cindy Faith Swain was recently honored by the Santa Barbara Chapter of the Association for Women in Communications as its 2011 Member of the Year.

Cindy Faith Swain was recently honored by the Santa Barbara Chapter of the Association for Women in Communications as its 2011 Member of the Year. (Alex Kacik / Noozhawk photo)

“I came to California to be a rock ‘n’ roll star,” Faith Swain said. “Then I thought I needed some money and that it would be nice to have a real job with health benefits.”.

Read more…

Advertisements

Compliments and Rewards

Cindy_Faith_Swain_Brand_Planning_Award

It was an honor and a privilege to receive the award for 2011 Member of the Year from Association for Women in Communications, Santa Barbara chapter. There really is nothing like getting an award to build your personal credibility. I’m so proud to have it hanging on my wall right next to my desk, however, I am always so

quick to discount my accomplishments and “flick the compliments off my shoulder” as my friend and colleague Lois Phillips so eloquently talks about in her book Women Seen and Heard.

I had the opportunity to talk about branding for 10 minutes and provided a hand-out which gives some basic tips.  Noohawk, Santa Barbara’s Online News Service covered the event.

I have always liked sharing information to help people better understand the value of themselves and their brands.  Click here for some basic branding tips.

I would love feedback and to hear some of your ideas on how to brand yourself and your business.

8 Minute Color & Image – Branding Webinar

8 Minute On Demand Branding Webinar
Sign up and instantly receive Quick Tips:  

Color and Branding

by Paul Sable and Okan Akcay

The use of color in branding has taken on new importance as more companies go  global. Global brands such as BP (British Petroleum) (green), Cadburys  Chocolate (purple), Hershey’s Chocolate (brown), and Kodak (yellow) use color to differentiate, but also to stand out.

Brands are fortified in memory by way of an “associative memory network.” Marketers use color to strengthen associations. For example, we all have evoked sets. This is the set of brands that come into our head when we have a need for something (e.g., rent-a-car companies). What company do you associate with the colors red, yellow, blue, etc.? If consumers lack the motivation or ability to evaluate a product they may use signals or “extrinsic values” such as appearance or color to make a decision.  In today’s world of product parity and competition (with lots of options and brands), branding and perhaps color will be more important. Color will have more importance in countries where illiteracy prevails or the use of symbolism is widespread. International brand and product names also are often plagued by problems of language, pronunciation, meaning, cultural considerations and legalities and as a result, non-verbal cues have become increasingly important in positioning international brands quickly and effectively.

To read more: http://asbbs.org/files/2010/ASBBS2010v1/PDF/S/Sable.pdf

Word as Image by Ji Lee

For more about Ji Lee: http://pleaseenjoy.com/
For more about Ji Lee’s book: http://bit.ly/scYYdG

Challenge: Create an image out of a word, using only the letters in the word itself.
Rule: Use only the graphic elements of the letters without adding outside elements.

Word as Image invites you to see letters beyond their utilitarian dullness. It’s about discovering the magic behind the unique shapes and infinite possibilities of letters and words. This book showcases nearly 100 of Ji Lee’s head-scratching word images, along with tips to help you create your own and share them at www.wordasimage.com.

Gallery

Internet Advertising – Advantages to Using Google

Google, Facebook, LinkedIn etc., are looking for biggies to advertise. The ‘sell’ on this informative Google video seems to be talking to big companies about diversifying their ad spend/dollars. To do an effective job with internet advertising, I agree that … Continue reading

Great Use of Facebook Landing Page – Hubspot

Here lies a great example of how to USE landing pages to turn VIEWERS into LIKERS.

Design-wise, the blurriness of the 1st design entices the viewer (it did me) to click on the LIKE button.

Now, the VIEWER has become a LIKER.  The LIKER can now read the page clearly, and if the liker signs up,  they are eligible for a FREE e-book.

GOOD marketing. GOOD branding. GOOD BUSINESS?

Hubspot gives to GET and they’re serious about it.  There is no free lunch.  If you want the free book, you’ve got to give them your e-dress, phone, company, URL, etc. (all required IF you want to free e-book.)

I am not sure if I am the ‘norm,’ but I usually don’t give my real information – I generally opt out at that point though sometimes I may give one of my many alias e-dresses that I don’t use much and fudge my way through the form.  I am sure there are many like me, but there are those too, that don’t mind GIVING FREELY.

Still, I think HUBSPOT is on the right track, doing the right things, setting the right example to help small business think bigger and get bigger.