Here lies a great example of how to USE landing pages to turn VIEWERS into LIKERS.
Design-wise, the blurriness of the 1st design entices the viewer (it did me) to click on the LIKE button.
Now, the VIEWER has become a LIKER. The LIKER can now read the page clearly, and if the liker signs up, they are eligible for a FREE e-book.
GOOD marketing. GOOD branding. GOOD BUSINESS?
Hubspot gives to GET and they’re serious about it. There is no free lunch. If you want the free book, you’ve got to give them your e-dress, phone, company, URL, etc. (all required IF you want to free e-book.)
I am not sure if I am the ‘norm,’ but I usually don’t give my real information – I generally opt out at that point though sometimes I may give one of my many alias e-dresses that I don’t use much and fudge my way through the form. I am sure there are many like me, but there are those too, that don’t mind GIVING FREELY.
Still, I think HUBSPOT is on the right track, doing the right things, setting the right example to help small business think bigger and get bigger.