Google, Facebook, LinkedIn etc., are looking for biggies to advertise. The ‘sell’ on this informative Google video seems to be talking to big companies about diversifying their ad spend/dollars. To do an effective job with internet advertising, I agree that all aspects, adwords, mobile, maps, locations etc., are important for a solid ROI; they all feed off each other. For a big company, compared to TV advertising spend which is exorbitant, the positive impact and ROI for internet advertising with Facebook and Google are bound bear fruit. A combo of TV & Internet can only be explosive.
Google is a good one-stop-shop for big business. Is the fun leaving the building?
Any comments on where/where/how a little company can take advantage of internet advertising on a budget?