The right product, in the right place, at the right time, at the right price. Adcock….and to the right person. Remember the audience you’re targeting.
Will this all come full circle? When ’emerging’ marketing is not so ’emerging’ anymore – or shall I say, when it stabilizes for a period of time, monopolies & oligopolies such as phone companies, TV stations, and the now Facebook, LinkedIn, Media giants, etc. will be the new old… kind of.
The days of traditional marketing are dwindling. The emergence of streaming video, digital books, the level and ease of computer use is enabling boomers + etc. to more comfortably use internet technology. Therefore, more and more information is going to be available to Facebook, Twitter, LinkedIn etc. I think these entities are as powerful as the government – they are the new government.
– Cindy Faith Swain @PlanABrand – All rights reserved 2011©
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View “Two Views of the Same User” from Mashable:
The End of Demographics: How Marketers Are Going Deeper With Personal Data