15 Ways to Create a Killer Email Marketing Strategy

More than 1.5 billion people worldwide use email. If you run a business — and particularly a small business — that stat should have huge implications for your marketing strategy. But the reality is, for most small businesses it still doesn’t. A recent Citibank poll found that out of 552 small businesses, 62 percent said word of mouth was the most effective way to market their goods and services and find new customers. And yet 81 percent of them don’t use social media and 62 percent don’t use email to promote their businesses. In my mind, these are contrary facts…… Click here for more

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